Strategic
Communication
for Truth Content Producers
This paper describes how truth content producers can exponentially increase their audience size: by creating strategic communication items (SCIs), as defined below.
Profoundly more powerful than a viral meme, a SCI is a short and easily transmittable set of information that turns mainstream media normies into truth content consumers. The SCI’s primary purpose is to get normies to switch their information sources from the mainstream media (MM) to those journalists, news organizations, and other sources that are authentic, trustworthy, and reliable—that is, to those who have journalistic integrity without any significant conflicts of interest.
If the SCI is successful, this switch is nearly irreversible, because the MM deceptions are so easily and prolifically revealed by authentic journalism that practically no one will turn away from such truths, even if challenging and uncomfortable, back into the MM deceptions that are not only disturbing, but supremely dangerous to a democratic, constitutional society. Additionally, the more that one has learned deeper truths in regard to the corruption of society, the more that this danger is clear, palpable—and animating toward one’s drive for liberty.
When a truth content producer makes a SCI available to audience members, they gain a simple and effective tool to transform mainstream media normies—among their friends, family members, and other contacts—into truth content consumers, like themselves. This intrinsically and powerfully motivates them to do so; they become truth content activists (TCAs). And the normies that they transform into truth content consumers will likewise be empowered and motivated, by the SCIs, to become TCAs as well.
This creates a self-activating, irreversible, recursive, and initially exponential dynamic: essentially the same type of process that gives a nuclear explosion its power.
Using this strategic communication dynamic, the TCAs can rapidly develop a worldwide, decentralized movement and swarm that will disempower, overwhelm, and defeat the global systematic corruption that exists today—even in the face of increasing censorship and repression. The most reliable key for humanity to win the war against it, indeed, is for us to enlighten each other as quickly as possible.
Victory is within our reach, if we are strategic in our communication.
How to Create a Strategic Communication Item
A successful SCI focuses on an important factual point where the MM is being seriously deceitful in some specific, crucial way. Overall, the format of a SCI is clear and concise. The SCI uses only verifiable facts and sources that would appear extremely, if not indisputably, reliable to a MM normie. Facts and quotes are hyperlinked directly to their sources, or sourced in some other way, to make verification as easy and undeniable as possible.
The SCI first shows the MM deceit with a sufficient sampling of MM quotes. Next, the SCI reveals—and explains, as needed—how the MM is being deceitful. The relevance and importance of this deceit is then succinctly described. Finally, a brief listing of trustworthy sources of information is introduced, given, and hyperlinked, in order to be the most useful to a new truth content consumer.
Example of a Strategic Communication Item
The mainstream media is being seriously deceitful in regard to how it describes ivermectin. And I will easily prove it to you. The mainstream media has been dishonestly describing ivermectin merely as a horse or animal dewormer, as the following quotes illustrate. (Each hyperlink goes to the actual source, to allow you to directly and instantly verify this information.)
ABC: “Officials warn against using livestock deworming drug ivermectin to prevent COVID” (and similar Tweet)
CNN: “State’s poison control calls climb after horse drug falsely touted as Covid treatment” (and similar graphic caption; alternate source for this caption)
FDA: “You are not a horse. … Why You Should Not Use Ivermectin…”
FOX: “Anti-parasite drug for animals ivermectin flying off store shelves…”
NYT: “Veterinarians, ranchers and farmers say they are struggling with the effects of the surging demand for ivermectin, a deworming drug.” (archive version)
These mainstream media descriptions are seriously deceitful, because they imply or effectively state that ivermectin is only used as a horse or animal dewormer. This is lying by omission: because the description leaves out crucial context. When honestly represented, ivermectin is also, for example, all of the following.
- An FDA-approved drug for humans
- A drug on the WHO’s list of Essential Medicines for humans: read in the PDF “DOWNLOAD,” sections 6.1.1 (page 6), 6.1.2, and 6.6 (page 24)
- A refinement of a medical discovery for humans that won half the 2015 Nobel Prize in Physiology or Medicine (see the first paragraph on page 4 and the summary on page 1)
- A drug safely given to humans billions of times over several decades (see the second paragraph on page 202 and the last paragraph on page 203)
Now, I don’t know about you, but I don’t like being seriously deceived by my sources of information. In fact, I have no tolerance for it. I demand that they are honest and authentic, and have reliable journalistic integrity. The above clearly shows that the mainstream media does not have these qualifications.
The best information sources I have found that meet these qualifications are the following. I hope that you will switch your sources of information to these sources, as I have. For if we do not get deceived by those with power and instead become wise with truth, we can make an authentic paradise for us and our children, forever.
Health: The Highwire,[p s w]1 Dr. Peter McCullough,[p s w] Dr. Peter Breggin.[p s w]
Investigative journalism: Whitney Webb,[o r w] Project Veritas.[o w y]
History and education: Corbett Report,[b o s w y] Richard Grove,[o r w y] Truthstream Media.[b o w y]
Current events: The Last American Vagabond.[b o r s w]
Media analysis: Mark Crispin Miller.[s w]
Economy: Gerald Celente,[o s w y] Chris Martenson,[o p w y] Peter Schiff.[o p w y]
War and peace: Scott Ritter.[s w y]
U.S. Constitution: Tenth Amendment Center,[b o w y] Tom Woods.[o p y]
Music:2 Hi-Rez & Jimmy Levy,[w y] Ito da Truth,[w y] Remeece,[w y] Tom MacDonald.[w y]
Humor:2 Awaken with JP,[o w y] Greg Wycliffe.[o y]
Other artists:2 Anthony Freda, Liberty Maniacs, TBPS, Ben Garrison.
- The letters within the square brackets are hyperlinks to the source on various platforms: “b” for BitChute.com, “o” for Odysee.com, “p” for Apple Podcasts, “r” for Rokfin.com, “s” for Substack.com, “w” for the source’s webpage, and “y” for YouTube.com.
- The sources in this category are artists. Though their work may not always have journalistic integrity, they are far better in that regard than the vast majority of mainstream artists.
Deployment of a Strategic Communication Item
Critical to the success of a SCI is how it is deployed—particularly, the medium in which the SCI is given to others. A SCI must be easily copiable, without any significant degradation, from person to person. This aspect of a SCI enables its recursive, exponential capability and power.
Of course, platforms that employ various forms of censorship can stop or degrade a SCI on those platforms. Thus, a SCI’s true power will generally not be obtained exclusively on them. They can still be used, however, to create great fertile ground in which to increase a SCI’s explosive power.
For most truth content producers, the best mediums for a SCI will be Internet webpages, posts, and emails. The content of a SCI in such mediums can be copied or forwarded into other such mediums. Indeed, a hyperlink to a SCI that is on a webpage or a post can be copied most easily into a plethora of digital media.
Media without hyperlinks—such as print media, broadcast media, and most digital images—are not conducive to the creation of a SCI, because its information needs to be simply and easily verifiable, typically through hyperlinks. Yet such media can still be used to help publicize or promote SCIs, and thereby enhance their power.
Versatility of Strategic Communication Items
Truth content producers need not stop anything that they are currently doing, nor join any organization, to avail themselves of the power of SCIs. To exponentially increase their audience size, such producers can create their own SCIs or just employ SCIs that have been created by others.
Ultimately, SCIs have no rigid structure or content. Producers are free to create, modify, or adapt SCIs in any way, including for various purposes, audiences, and situations. It may be true that the more a SCI addresses a recent and popular issue, the more powerful that the SCI will likely be. But the creation and use of SCIs is merely, in general, a strategic communication—that is, a strategy.
SCIs will evolve. And people can intelligently guide and hasten this evolution. For example, contests and votes can unleash our collective intelligence to develop and determine the most effective SCIs. People can also create centralized locations for SCIs, like grab bags of tools. Yet somebody’s creation of one SCI alone may induce an irrepressible, recursive torrent of righteous popular power that will save us all.
